For some, the trend of mukbang videos, where people share videos of themselves eating often large and extravagant meals, has been a deliberate path to internet stardom.
But for a growing number of women in India, they’ve become a route to financial independence, as well as a way to challenge the country’s social conventions around women's behaviour.
BBC Monitoring's Rupsha Mukherjee spoke to two emerging mukbang stars.
What a ridiculous title LoL..BBC does its best to dramatize everything
According to the BBC, Indian women are "liberated" for eating online "financial independence"...What about those who have jobs, or work from home? People from all over the world have hair and make beauty channels ...Dressing online, creating and icome ...And the BBC considers this independence LoL
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